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Category Archives: Brand

Measurable Goals for Brand Awareness

The term "brand awareness" refers to the percentage of customers in a market who can name the brand, according to market research firm Dobney.com. Brand awareness is one of the important measures of the effectiveness of a branding program; other measures include brand image, brand equity and brand value. Aim to maximize brand awareness in…
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How to Build Brand Awareness With Internet Advertising

Internet advertising offers small business owners the ability to compete with much larger companies on the same playing field. As well as being an effective way to get new customers, Internet advertising can serve to build brand awareness. This is an important facet of running a successful small business that cannot be overlooked. While there…
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The Importance of Brand Awareness

A brand is the meaning behind your company's name, logo, symbols and slogans. Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets. First Step Creating brand awareness is usually…
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