Yearly Archives: 2015

The 5 Daily Essentials for Building a Successful Online Business

The 5 Daily Essentials for Building a Successful Online Business
When you look at the statistics of how many people log onto the Internet or social media, you get excited. Never has there been a time with so much opportunity concentrated in one place. Today, you don’t have to send your direct mail flyers or pay for ads in newspapers. Today, you can pay for…
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10 Ways You Can Gain Trust Online

10 Ways You Can Gain Trust Online
Trust is one of the most challenging things to earn and the easiest to break. When you’re first starting to build your brand, gaining the trust of your prospective new clients and keeping the trust of your current clients is life or death for your business. When you add the extra dimension of building trust online,…
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Measurable Goals for Brand Awareness

Measurable Goals for Brand Awareness
The term "brand awareness" refers to the percentage of customers in a market who can name the brand, according to market research firm Dobney.com. Brand awareness is one of the important measures of the effectiveness of a branding program; other measures include brand image, brand equity and brand value. Aim to maximize brand awareness in…
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